FC Barcelona announced that Qatar Airways will appear on the Blaugrana shirts for the upcoming season. This agreement means Qatar Airways will replace Qatar Foundation which was worth € 30 million. This agreement was set in place two years ago with Qatar Sports Investments which stipulated that Qatar Airways would appear on the Barça shirts from the third season on of this agreement.
Here is the club’s official statement about this new sponsorship deal:
FC Barcelona and Qatar Sports Investments announce that they have agreed, under the terms of their contract, that Qatar Airways will appear on the Club shirt from the 2013-2014 season as the new Main Global Sponsor.
Meanwhile, Qatar Sports Investments, in agreement with FC Barcelona, has designated Qatar Foundation as the Official Human Development Partner of FC Barcelona, which will allow the promotion of initiatives based on their shared values to continue.
Sandro Rosell, president of FC Barcelona, has welcomed Qatar Airways as, “an ambitious brand with global aspirations, always committed to achieving the utmost excellence in its field. These are objectives with which FC Barcelona fully identifies.”
The contract signed with QSI permits the possibility of including a new logo on the shirt from the third season of the agreement, as we reported to the Assembly of Representatives in September 2011. The inclusion of sponsorship on the shirt was agreed at the Assembly of Representatives in August 2003.
Rosell also stressed that “after sharing two fantastic years with Qatar Foundation, we are delighted to be continuing our relationship by welcoming them as our official Human Development Partner.”
Akbar Al Baker, CEO of Qatar Airways, said, “We are delighted to form this alliance with FC Barcelona, the biggest football club in the world. Qatar Airways has been voted Best Airline in the World for two consecutive years (2011 and 2012) and will work with FC Barcelona on activities of benefit both to fans and passengers, offering tangible rewards to both organisations.”
A Qatar Foundation spokesperson added that “when we started this fantastic journey with FC Barcelona, our objective was to work closely with the club, the team and the supporters to promote awareness of Qatar Foundation on an international scale. This has been a huge success. In fact, the first two years of the collaboration have surpassed our expectations and we are looking to deepen and strengthen our relationship with FC Barcelona and its supporters around the world in our continued role as a proud partner of the club.”
Qatar Sports Investments, Qatar Airways and Qatar Foundation are united in their commitment to the success of FC Barcelona.
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